Private snapshots of the Axe effect
 
Some girls shed their clothes at the first scent of an Axe user. Experienced partygoers are used to such incidents and hardly pay attention to them.
 
 
 
 

Get down to business, baby!  

 
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The Axe effect
legendary but underestimated in its disastrous debasement of everyday morals. Using chemically produced pheromones, the cosmetic industry appeals to our lowest instincts. And it's working...